Under 35 – Anko Lau

Establish my own aesthetics through communication with architects.Think from the perspective of our consumers.

Project Specs

Location:

gooood团队采访世界各地 35岁以下的年轻创意人,他们有的是创业者,有的是业主,有的是普通职员。我们探访众生百相,记录这个时代年轻人的面貌和真实状态,欢迎您的推荐和建议。
第22期我们第一次采访了业主类型的创意人——客从何处来甜品餐厅创始人刘子宸(联系邮箱:[email protected],他尊重设计和创意,努力创造独特的顾客体验。

gooood team interviews creative individuals under 35 years old from all over the world, some are pioneering founders, some are clients, some are ordinary practitioners. gooood is trying to record the authentic living and working states of this era. Your recommendations and suggestions are appreciated!
gooood Under 35 NO.22 introduces Anko Lau (Contact:[email protected]), founder of Doko Bar. This is our first time to interview a client, who respects design a lot and is trying to bring something unique to the customers.

出品人:向玲 / Producer: Xiang Ling
编辑:武晨曦,刘丹阳,陈诺嘉 / Editor: Wu Chenxi, Liu Danyang, Chen Nuojia

 

 

____
回溯
Backtracking

我的父亲是厨师,他从90年代开始做喀纳斯的旅游开发。我是91年出生的,可以说他做了多少年酒店餐饮我就长了多少岁。我的母亲是开超市的,我特别羡慕她每天晚上关门清点货品和进账的样子,觉得这是一个很踏实的生活状态。二者结合,我决定要开一家实体店,而自己最有把握也最有信心开的,就是餐厅。我这人比较懒,觉得做中餐和西餐比较难,甜品相对简单,因为它是可以程序化控制的,所有东西都有比例,只要生产就行。所以最后我决定开一家甜品店。

My dad is a cook and he has worked on the tourism development in Kanas since the 1990s. I was born in 1991, the same age with my dad’s hotel catering career. And my mom runs a supermarket. Every day, she checks goods and incomes after the supermarket is closed. Actually, I really admire my mom’s steady lifestyle. Consequently, combining my parents’ life, I decided to open a physical store —a restaurant, in which I have the most assurance and confidence. I don’t like complicated things, so Chinese food and Western food are both difficult for me, while the dessert is relatively simple as it can be programmatically controlled—everything is proportioned and what I need to do is to produce. Thus, eventually I decided to open a patisserie.

▼刘子宸正在经营的店铺外观,external view of the shops in operation

↓客从何处来,北京(点击这里查看更多),Doko Bar, Beijing (click HERE to view more)

↓客从何处来,成都(点击这里查看更多),Doko Bar, Chengdu (click HERE to view more)

↓青山研究所,北京,Aoyama Lab, Beijing

 

 

_____________________
作为对设计师和施工方的甲方
As a client for architects and constructers

世上不存在物美价廉

There is nothing in high quality yet inexpensive.

我是学文科的,政治教给我世上不存在物美价廉,所以我选设计师一个最基本的要求就是贵,但是要物有所值。一方面他贵,另一方面他在这个行业里要有一定的话语权,已经成为了行业的标杆。要不然他很新锐,要不然他很成熟。

我现在倾向于找设计大家,也就是已经在这个领域里有一定知名度的设计师。他设计出来的是一个作品,而不是一个商品,这意味着设计师要付出更大的心血。我们一般和设计师沟通时会明确要求设计师亲自操刀,不能由他的团队代为完成。一个优秀的设计师能够给你的品牌做背书。我们请了日本设计师绪方慎一郎来为我们即将开业的上海店做设计,他设计过京都和东京的Aesop(更多请至:Aesop on gooood)。我们认为通过他的设计,我们的品牌会上一个新台阶,为此花出去的成本是合理的。我也可以借此要求商场在租金和免租期上给予优惠。我们在这方面有自己的商业逻辑,不是怎么好看怎么来,我们做的所有事都是经过计算的。

I am an art student and my Politics course teaches me that there is nothing in high quality yet inexpensive. Thus, the most essential standard to choose the architect is the high price, but the architect and his work should be worthy of the money. On the one hand, the architect requires high rewards. On the other hand, he should be an iconic image that has established his status and voice in the architecture field. He should be either up-and-coming or skilled.

Now, I prefer some master architects, in other words, the architects who have found some certain fame in this field. The designed project should be an architectural work, rather than a commodity, and that requires architects to devote themselves more into the project. Generally, during the negotiation with the architect, we will definitely ask the architect to design himself, instead of his design team. A good architect can endorse your brand. Thus, we invited Japanese architects Shinichiro Ogata, who has ever designed the Aesop (more: Aesop on gooood) in Kyoto and Tokyo, to design for our upcoming store in Shanghai. We believe that through his design, our brand will be at a higher level, and that will be worthy of the cost. Also, based on this, I can request the mall for some discounts on the rent and the rent-free period. On this level, we have our own business logic, which means we don’t care much about the good look, and what we have done are all being considered and calculated seriously.

▼合作设计师及代表作,designers in collaboration and their representative works

↓Nick Lee

↓明合文吉

冀雅琼好似飞行,更多关于:House Fiction on gooood)

能不看的时候就不会去看

Unless necessary, I won’t see too much.

每次开新店之前我都已经想好了这家店是什么样的风格,要请什么样的设计师。现在我不会再去介入设计,更多是跟设计师提出功能性的需求,比如哪里有橱窗,下面有几个烤箱、几个冰箱,等等。我希望把设计的权利交给设计师。我的问题,或者说很多年轻经营者的问题,就是看的东西太多。我们会不断自我否定和自我肯定,有时候已经分不出好坏了。所以我现在能不看的时候就不会去看,因为看太多了会影响到我,也会影响到设计师。基本上设计师给我一两稿方案,我就选好了,不会再说太多。

当然我和设计师会有分歧,我有很多执念,而这些执念不见得是设计师喜欢的。但是我不会因为这些细枝末节的问题和设计师吵架,影响双方的合作。店面设计方案大概出来后,设计师会出一稿他喜欢的家具品牌,如果双方都有意向的话,我们就会从之前合作的供应商里找一些合适的品牌来合作。

▼北京客从何处来室内及屋顶花园(点击这里查看更多),interior and roof garden of Doko Bar, Beijing (click HERE to view more)

Every time I open a new patisserie, I have already had an overall image about its desired style and architects. Now, I won’t involve myself into the design process, rather, negotiate with the architects about the functional requirements, such as the location of the display window, as well as the number of ovens and refrigerators below it, etc. I expect to pass the baton to architects to design an amazing space. In fact, my problem, or, many operators’ problem is seeing too much. That will place ourselves in a situation of continuous and alternative self-denial and self-affirmation, therefore, sometimes we can’t tell the difference. Thus, now, unless necessary, I won’t see too much, as seeing too much will affect not only myself, but also the architect. Basically, once the architects gave me one or two schemes, I would decide the final one without too many comments.

Definitely, sometimes there are disagreements between the architect and me, as I have a lot of obsessions, which are not necessarily cared by the architect. However, I won’t argue with the architect because of these minor details, which will leave a bad impact on our collaboration. After we have a general design plan, the architect will come up with a series of furniture brands he prefers. If both of us are interested in them, we will select some suitable brands from our previous suppliers to collaborate.

▼成都客从何处来室内(点击这里查看更多),interior of Doko Bar, Chengdu (click HERE to view more)

跟设计师沟通交流的过程中慢慢形成了自己的审美观

I have established my own aesthetics through the communication with architects.

最初在设计北京的青山研究所时,我们其实没有想要那么有研究所氛围。设计师做出来的跟我们想的是不一样的,但是我也能接受。我觉得设计师带给了我另外一个视角,让我学会站在一个更大局的审美观上思考问题。很多朋友说:你都做了这么多店了,也看了那么多东西,其实你可以自己做设计,找个人画图就行。我说我和设计师相比,缺的东西就是大局观念。我只会抓细节,只知道这个地方有这个东西好,但不知道这个东西怎么和别的地方结合。一个优秀的设计师要了解施工工艺,比如玻璃和地面的节点,白色地面怎么去污、怎么防滑等。他们对施工工艺是有自己的方法、自己的要求的。

▼青山研究所室内,interior of Aoyama Lab

Originally, we didn’t aim for a research institute atmosphere when we designed the Aoyama Lab. There were some differences between what the architect designed and what we thought about, which yet I could accept. In my view, the architect brought me another perspective, making me learn about how to think about some issues from a broader aesthetics. Some of my friends said that I had operated so many stores and seen so many designs that actually, I could do the design myself and just find someone to produce drawings. But for me, compared with the architect, I think I am lack of a broader view. I only focus on details, only have a feeling that it will be better if I can put something in someplace, but have no idea about how to combine this thing with others. Moreover, a good architect is supposed to understand the construction technology, such as the joints of the glass and the ground, as well as the decontamination and the antiskid of the white floor. Good architects have their own methods and requirements for the construction technology.

▼青山研究所设计细部,details of Aoyama Lab

我还不是特别满意我们的店铺设计,它还在不断进步。坦白讲,每次设计都找同一个设计师是最简单的,沟通成本,时间成本,包括设计成本都会降低。但是我觉得既然要做就应该做有趣的事,这意味着要停止复制,要找不同的设计师带来不同的设计语言。设计师的人生经历会赋予品牌新的生机。审美是一个长期发展的过程,我在跟设计师沟通交流的过程中慢慢形成了自己的审美观。

I am not so satisfied with our store design, and it is keeping improving. Frankly, the easiest way of the design is to find the same architect, because that can reduce the negotiation cost, time cost, even the design cost. However, if do, I expect to do something interesting, instead of the duplication, and find different architects to bring us different design languages. Architects’ life experiences can endow new vitality to the brand. In addition, aesthetics are a long-term development process. Gradually, I have established my own through the communication with architects.

我们对于施工的每一步都非常清楚

We are clear about every step of the construction.

我们公司在施工的每个阶段都会介入。从施工开始我们就有项目经理驻场,负责从开始进场到工程结束的所有工作。因为我们要把控时间,所以我们对于施工的每一步都非常清楚,包括工程物料哪天到店等等。

Our company will participate in every stage of the construction process. We have a project manager that will be responsible for all works of all stages of in-site construction from the very beginning of the construction. And because we need to control the time, we are clear about every step of the construction, including when the engineering materials will arrive at the site.

▼施工现场,construction site

 

 

_______________
作为对市场的创业者
As a entrepreneur to the market 

有时你要感谢境遇,但前提是你做得足够好。

You need to say thanks to the circumstance, but the prerequisite is that you can do a well-done work.

我的第一家甜品店客从何处来是2016年6月开业的。施工的过程只有短短三个月,但整个筹划的时间很长,可能有一两年,因为一直没有找到合适的位置。16年春天我在巴黎的时候,有个朋友告诉我有个我特别喜欢的位置要空出来了,于是我就要了下来,那时我还不知道具体要做什么。可以说我的第一家店是在很巧合的情况下开的。

The Doko Bar, our first patisserie, opened in June 2016. The construction only cost three months, while the entire planning process was a really long period, costing us one year or two, for we hadn’t decided a suitable location. When I was in Paris in the spring of 2016, one of my friends told me that there would be a vacancy that I loved so much. And I bought it immediately, although I didn’t have a specific plan about this site then. So to say, my first patisserie was opened in a coincidence.

▼北京第一家客从何处来外观,external view of the first Doko Bar in Beijing

很快我们会在三里屯开美容护理领域的第一家店,店铺面积600多平米,由台湾设计师设计,会颠覆大家对美容行业的想象和认知。里面有中医看诊,开的中药都会做成小胶囊的形式。

And our first store in the field of the beauty care located in Sanlitun will open very soon. Designed by a Taiwanese architect, this over 600 square meter store will subvert people’s imaginations and understandings towards the beauty care. Inside the store, there will be a clinic space for the traditional Chinese medical science, where the prescribed medicine will be sold to customers in the form of small capsules.

▼三里屯正在筹划的美容店意向图,rendering of the beauty care store under construction in Sanlitun

境遇是一件很奇妙的事情,你能遇到什么样的人,会发生什么样的事都是不可预测的,我其实没有想到会做到现在这样。虽然有时你要感谢境遇,但前提是你做得足够好。我希望未来我们可以做中国甜品行业里的头部品牌。现在看来,我们在国内的甜品品牌里排名应该比较靠前。和满记不同,我们一直不叫自己是店,我们一直说自己是餐厅。我们的服务理念和模式都是按餐厅的形式来做的,我们的业务和运营能力在国内可以说数一数二。我们今年至少开了四家店,还没有做过融资或接受投资,都是靠自有资金自己运营的,我对于这样的发展状态比较满意。

I think the circumstance is a marvelous thing. It is unpredictable that what kind of people you will meet and what kind of things you will encounter. Actually, I had never thought some day I could achieve today’s success. Sometimes you need to say thanks to the circumstance, but the prerequisite is that you can do a well-done work. I expect that we can be the top brand in China’s dessert industry in the future. Now, it seems that we have a relatively high ranking in the domestic dessert industry. Different from the Honeymoon Dessert, we never call ourselves a patisserie, rather, a restaurant. Our service philosophy and mode are all inspired by and in the form of the restaurant, and I dare to say that our business and operational capabilities are among the best in China. This year, based on our own funds and operation, we have opened four stores at least, without any financing or accepted investments. In general, I am satisfied with this development situation.

▼富有文化韵味的甜品,dessert with a taste of culture

员工和合作方能通过公司获得更好的物质和资源

Provide its employees and collaborators with better substance and resources through the company.

最初开店是追求好玩,后来随着团队的人越来越多,你就不能光想着自己玩了,还要对员工的未来负责。做到一定阶段以后,我开始理解什么叫企业的社会责任感,它包括希望自己的员工和合作方能通过公司获得更好的物质和资源。我们在福建有一个茉莉花茶园,我每年要给茶农很多钱,帮助他们改进技术,有机生产。明年我们会在新疆喀纳斯做一家更高级别的餐厅。今年我在北欧去了一家餐厅,仅次于Noma,给了我很大的震撼。餐厅在一个小镇里,我当时打了个出租车,聊了一会司机就跟我说:如果有机会一定要去这家餐厅吃,这是整个岛最棒的餐厅。后来在去餐厅的路上,我发现这家餐厅在小镇里无人不知,突然意识到一家餐厅对一个岛的提升比想象的要可怕。我在喀纳斯长大,喀纳斯作为一个国际级景区,却一直在低端水平发展,大家赚的都是人头钱,没有想过怎么通过附加值来增收。如果我能在喀纳斯开一家这样的餐厅,给当地人启发,告诉他们可以通过这样的方式赚钱,我觉得这就是企业的社会责任感。

▼给刘子宸留下深刻印象的北欧餐厅,the restaurant in North Europe, which left deep impression on Anko Lau

Originally, I opened stores just out of the interest. Subsequently, you have more followers, you have a team, since when you can’t just open stores for yourself, but also be responsible for your employees’ future. After achieving some certain levels, I was aware of the meaning of the social responsibility of the entrepreneur, which includes providing its employees and collaborators with better substance and resources through the company. We have a jasmine tea garden in Fujian. Every year, I need to pay the tea grower peasants a lot of money and help with the technology improvement and the organic production. Next year, we will design a superior restaurant in Kanas of Xinjiang Province. This year, I have been to a restaurant in the Northern Europe that ranks only second to Noma, and that restaurant has left a great shock on me. The restaurant is located in a small town. At that time I was on a taxi and chatting with the driver when he told me that it was the best restaurant there and worthy of trying. Later, I found that no one in this town didn’t know this restaurant on my way there, realizing that a restaurant could promote the image of an island more than we could imagine. I grew up in Kanas, an international scenic spot. However, its development is always at a low level, and people there earn money only by visitor volumes with no one having the idea of increasing their incomes by adding extra values. So taking this as an example, if I can open a restaurant like that in the small town of the Northern Europe, inspiring local people in Kanas to earn money in this way, I will dare to say I am an entrepreneur with social responsibilities.

▼刘子宸在福建的茉莉花茶园,jasmine tea garden in Fujian, owned by Anko Lau

要从内部培养更好的人才出来

You are expected to train better staffs within the company.

我们团队现在有一百多人,总体发展比较稳定和成熟,一线员工二线员工的构架基本都搭建出来了。一线员工指的是在门店服务的员工,二线员工指的是在办公室工作的员工,像设计、财务、行政、运营、PR新媒体等。每年我们会专门送很多员工出去学习。今年送了一个店长去美国读一年酒店管理研究生,他回来会跟公司签五年就业协议。你需要从内部培养更好的人才出来,一方面让所有员工看到在这个公司发展是有前景的;另一方面公司需要一个长期稳定的雇佣关系。

Now, our team consists of over 100 people with a relatively stable and mature overall development, having a basic structure made of frontline staffs and second-line staffs. Frontline staffs are those who work at stores, while the second-line staffs are those who work in the offices, including designers, accountants, administrators, operators and PR new media staffs. Every year, we will provide our staff with the opportunities to study abroad. This year, we sent a store manager to study for the master degree in Hotel Management in US. And when he comes back, he will sign a five-year employment agreement with us. That means you are expected to train better staffs within the company: on the one hand, you need to guarantee every staff a bright prospect; on the other hand, you need to build up a long-term stable employment relationship with your staff.

▼工作中的员工,working staff

我们发现有归属感的员工,都是最早的一批员工,他们一直跟着我工作,看着品牌从最小的一家店发展到现在这个阶段,有成就感,对品牌很认可。我认为感情都是培养出来的,现在每年春节前我会跟员工一对一谈话,所有的员工,每个人,我要了解他今年在这个公司发展的情况,他对管理层的认可程度,他遇到的问题,他来年的想法。很多员工对未来没有想法,我觉得这是特别可怕的,所以我会引导他们,让他们意识到明年要怎么样,不能一直停留在一个岗位上。我们新店开得很快,需要从基层不断提拔管理层出来。我们的管理层几乎没有空降的,都是从门店提拔的,这对基层员工来说是一个往前走的动力。

We find that the staffs with a sense of belonging are the earliest ones who worked with me from the very beginning, because they have witnessed how our brand grows to today’s stage and thus, having a sense of success and recognizing our brand. I think the close relationship between the company and employees are established based on the communication and the concern. Therefore, every year, I will talk with all of my employees one-to-one before the Chinese Year is coming, to understand his vocational development in our company, his recognition towards our company, the problems he has encountered this year and the expectation he has for the next year. In fact, many employees don’t have a clear plan for their future, which will do no good for their career in my opinion, therefore, I lead them to think about their prospects toward the next year and escape from the idea of always staying at a fixed position. Our new stores come up in a rapid pace, requiring us to select managers from the frontline employees. Actually, we have hardly ever had the airborne managers, and most of our managers are selected from frontline employees, which will encourage frontline ones to work harder and go further.

▼细致的工作,delicate work

站在消费者的角度考虑问题

Always consider issues from the perspective of our consumers.

我最害怕说的就是成功,因为我没觉得自己成功,也很难断定什么是成功。现在这个市场竞争很激烈,今天我坐在这跟人谈笑风生,明天我的店铺可能就要倒闭。

我们的品牌优势在运营,站在消费者的角度考虑问题。我跟团队沟通的第一件事情就是问他们:如果你去一家很贵的店消费,你希望得到什么样的服务?永远不要把客人当傻逼。这是很多餐饮或者服务行业的通病,觉得客人什么都不懂。不要有这样的心态,因为你也会是客人,大家要学会换位思考。当你站在客人的角度去想问题的时候,你就能知道自己的问题在哪。

I am the most afraid of talking about the success, since I don’t think I am successful, neither can I define the success. Nowadays, the market has been really competitive, meaning that I talk with you guys cheerfully and humorously today, while I would encounter with the bankrupt tomorrow.

The advantage rooted in our brand is our operation mode and we always consider issues from the perspective of our consumers. When communicating with my team, the first thing I ask them is like: what kind of service would you want if you were in an extremely store? Thus, the thing is that never treat customers as fools. Actually, this is the very common problem for the catering industry and the service industry, since they think customers know nothing about commodities. However, you should remember that you are never expected to serve with such a mentality, as one day you will be a customer as well, and that can enhance the importance of the empathy. Only when you consider an issue from the customers’ views, will you know where your problem is.

▼正在享受甜品的顾客,customers enjoying the desserts

第二点叫作降维竞争。我们的细节做得非常深,比如我们给男士和女士的水的颜色不一样;刀叉颜色也不一样,男士是黑色,女士是金色。这会让客人意识到自己是在享受高端餐厅的服务,但是又没有花很多钱。你买不起最便宜的房,但你吃得起最贵的甜品。在这方面的消费上,大家是平等的,不会有特别大的压力。

The second point is called descending dimension competition. We offer a very detailed service, for instance, we provide our men and women customers with goods in different colors, like the water, even knives and forks —the black ones for men, while the golden ones for women. This will create a high-end service for customers with a reasonable price. You probably can’t afford the cheapest house, but there is no doubt that you can enjoy the most expensive dessert. In terms of the consumption, everyone can stay at an equal condition without too much pressure.

▼富有设计感的餐具让人意识到自己在享受高端服务
delicate designed tablewares create a high-end service for customers

成为行业标准的制定者

Become a standard in this field.

大家都在说教育市场,但我认为市场不是被教育出来的,而是自我觉醒。不是说天天在我的餐厅吃饭,审美就变得高级了。我希望客从何处来和青山研究所能够在这个行业里有话语权,成为行业标准的制定者,这是所有品牌发展到最后的核心理念。开多少家店是一个量化的东西,没有什么参考意义。

Nowadays, everyone is talking about how to educate the market, while in my view, the market is formed out of self-awakening instead of education. It doesn’t mean that I can improve my aesthetics if I eat in my restaurant every day. I expect the Doko Bar and the Aoyama Lab can have a voice and become a standard in this field, and that is the very common core philosophy for all brands when they have reached to the highest developmental level. Actually, it doesn’t matter whether you have opened a lot of stores as it is just a quantitative issue.

 

 

________
作为社会人
As a social being

坚持自己心里想做的事情是最重要的,其他标签都不重要

The most important thing is to insist on your mind and ignore any labels others impose on you.

现在的经济叫颜值经济,你要让人评价好不好吃,得先让他进来。很多人觉得流量是可耻的,我一点都不这么觉得。你没偷没抢,就是把自己装修得好看,这并不过分。很多人把这种装修得好看的店叫网红店,一开始我也排斥,后来我想:没有流量,无法开源,怎么赚到钱活下去?所以我觉得没必要端着架子,觉得自己很高级;坚持自己心里想做的事情是最重要的,其他标签都不重要。

Today’s economy is called the appearance economy, which means the comments on food from customers are based on whether they have the intention to walk into the restaurant. A lot of people despise the celebrity effect, while I hold a totally different view. It should be a common thing that you decorate your stores in an appealing and beautiful style, let alone you never achieve this through stealing and robbing. Many people call this kind of stores as celebrities with huge followings. To be honest, I didn’t like these stores and this kind of culture at first; however, later I realized that the money and my life were based on this celebrity effect. Therefore, I don’t think it is a good idea to stand your own dignity or treat yourself as a high-class essence; and the most important thing is to insist on your mind and ignore any labels others impose on you.

▼甜品店外排起长龙,people waiting for their turn outside the dessert store

这个行业需要沉得住气的人,要磨炼自己的性格

This field is eager for some people with patience and have the willing to build up their own characters.

网红很好做,店面装修好看点就能成网红。但是网红想嫁入豪门,成为名媛,那可就不是一件容易的事情了。长得好看只是基本,你的内功才是扎实的东西,是你离开了任何人都能活下去的前提。不说经验或者教训,我觉得这个行业需要沉得住气的人,要磨炼自己的性格。我很喜欢中国中庸的哲学理念,做生意要学会吃亏。我跟我的供应商关系都很好,因为我愿意吃亏,偶尔糊涂一点,吃点小亏,不会出错。做生意的前提是保证大家合理的利润空间,这样你的店才能长期运营。我们卫生间的水龙头用的是德国的一个品牌,价格很贵。前段时间他们公司总部的人过来,说如果我们愿意继续使用他们的水龙头,他们可以免费给我们安装,因为很多客户通过我们找到了他们,让他们在中国的销量获得了可观的增长。他们看到了利益,我喜欢好的东西,我们双方是互惠的。开店都是以盈利为目的的,但我不是一个追求最大利润的人,利润以外的东西才是你跟别人不一样的地方,这也是我不做加盟的原因。

做生意,当你跑得快的时候,你的团队会很辛苦,因为他们要跟着你的步伐走。我的脑子每天24小时都在运转,但我不能让员工也跟着我24小时运转,这会让他们产生很大的压力,且无处发泄。我唯一能做的就是提高工资,所以现在用工成本越来越高,各方面的运营成本也越来越高。这个行业已经不适合新手进入了:行业里人太多,市场却没有想象中的大。开店的时机很重要,早一年和晚一年是两个概率,我不敢保证现在再开一家这样的店还能不能生意爆棚。举个最简单的例子,两年前我在微信投放一条消息,阅读数上十万很轻松,但现在呢?信息爆炸,人们根本不可能有那么多精力去看几百条公众号信息。

我很少参加经验分享会,因为我认为一套模式只适合一个人。说得大一点,苏联的社会主义还不符合中国呢。对于一个已经在赛道上起跑的选手,不应该去模仿跑在你前面的人,而是应该卯足了劲想自己怎么能跑得快。有的人每天都去听别人讲经验,但是并不知道怎么用,这是不值得借鉴的。同理,我的经验也不值得别人学习,也就可以当故事听听。

It is easy to become a key opinion leader since it only requires a kind of attracting look. But the thing is that it is difficult for a key opinion leader to marry into the purple and become a genuine lady. A beautiful appearance is just a beginning, while the inherent knowledge is the essential on which you can rely to live by yourself. Leaving the experience or lessons aside, I think this field is eager for some people with patience and have the willing to build up their own characters. I really like the philosophy idea existing in the golden mean of the Confucian School in China and that makes me realize the importance of the toleration of a small loss in the commercial and business field. I have established a very good relationship between my suppliers, because I can tolerate the small loss. Sometimes a small confusion and loss can lead you to a good result. Based on everyone’s reasonable profit margin, the business can be operated in a long term. The faucets in our restrooms are made by a German brand in an extremely high price. Some time ago, the headquarters of this brand sent some people to communicate with us to see whether we were willing to continue to use their products or not. If yes, they could offer us a free installation since they had achieved a substantial increase of the sales volume in China because of the products used in our stores. Finally, we built up a reciprocal relationship as they could earn profits, while we could obtain good commodities. It is very common that all stores aim for the profit, but I am not a person who tends to pursue the maximum profit. It is something apart from the profit that makes you distinguish from the common herd, and that is the reason why I don’t work on the brand join.

As for the business, you need to consider about keeping the same pace with your team since if you run too fast, it will be hard for your team to follow you. Actually, I am thinking every second a day, but that doesn’t mean my employees should do that like me for that will put too much pressure that even can’t be vented out on them. Thus, now, the only thing I can do is to improve wages, and this action leads to a situation where the material costs, as well as the operating costs, become higher and higher. This is not a suitable field for freshmen as there are too many people crowding in a market that is smaller than we imagine. In addition, there will be two totally different situations if you open a store this year or the next year, like I can’t tell whether it could be as popular as now if I opened another such a store today. Thus, the timing of opening a store is relatively important. I can give you a simple example: I could obtain more than 100,000 reads with little efforts when I published a message on Wechat two years ago, which sounds impossible today. We are in an era of the information explosion, which means no one has the energy to read hundreds of messages sent by Wechat official accounts.

I have hardly ever participated in the experience sharing activities since I think every mode has its uniqueness. From a bigger view, the socialism of the Soviet Union is not in accord with China. For a candidate that has already been on the track, the thing is not to imitate people who are ahead of him, but to try his best to think about how to run faster. Some people listen to others’ success every day, becoming a master on the theory, but a rookie on the practice, which is not worthy of reference. Similarly, for others, my experience is just a story and I don’t think it can bring them any inspiration.

▼刘子宸,Anko Lau

客从何处来北京店Doko Bar, Beijing
客从何处来成都店Doko Bar, Chengdu
联系邮箱:[email protected]

Post a Comment

江西多乐彩开奖查询